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#Toiletpapergate

Have you been caught up in hashtag #toiletpapergate? And I’m not talking about stocking up on ridiculous amounts of toilet paper. I’m talking about having a media mindset and using this crazy situation to your advantage by offering the media your expertise on what the BEEP is going on here. In today’s hashtag #magnifymondaymoment video […]

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Pitching Business Stories

What inspired you to start the business you’re successfully running today? In today’s #magnifymondaymoment video, I explain how to successfully pitch your entrepreneurial business story to mainstream media outlets. I illustrate my point with an example of our client CostumeBox who had a feature story published in Australia’s most-read online news site last week. You […]

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Media Goals

Is 2020 your year to shine in the media so that you can stop desperately seeking clients and have them chasing you? In today’s #magnifymondaymoment video I explain 3 key areas to focus on in order to establish yourself as the go-to media expert for your industry in 2020. They are: 1. Cultivate a media mindset 2. […]

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Christmas Pitching

Are you under the impression that the Christmas/NY period is not a great time to pitch to media? In today’s #magnifymondaymoment video I explain why quite the opposite is true. In fact, this period could be one of the best opportunities to get your story on TV and other mainstream media outlets. If you’ve had […]