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Have you been caught up in hashtag #toiletpapergate? And I’m not talking about stocking up on ridiculous amounts of toilet paper. I’m talking about having a media mindset and using this crazy situation to your advantage by offering the media your expertise on what the BEEP is going on here. In today’s hashtag #magnifymondaymoment video […]

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Pitching Business Stories

What inspired you to start the business you’re successfully running today? In today’s #magnifymondaymoment video, I explain how to successfully pitch your entrepreneurial business story to mainstream media outlets. I illustrate my point with an example of our client CostumeBox who had a feature story published in Australia’s most-read online news site last week. You […]