When you hold an event, would you like journalists to attend? This is a fairly common goal however in today’s #magnifymondaymoment video I’m going to explain why focusing on getting publicity about the event is usually more important than having journalists physically show up to the event. I give the example of an interesting event…
In today’s video I’m going to answer a question that I get asked all the time, that is “can I simply write an article and hand it over to the media outlet I want to be in and see it being published”. Now the answer to that is yes you can, but some publications do…
In this video I’m going to try and inspire you to come up with an angle around a world event that’s coming up in order to get some mass media attention for your brand. The world event I’m talking about is none other than Easter, which this year falls on the 21st of April. Try…
In today’s video I’m going to be talking about freelance journalists and how they can fit into your PR strategy. Many media outlets today are grappling with how to stay current in the digital world. And as a result many full time journalists are going freelance, either by force or by choice. Now the difference…
In today’s video I’m going to be talking about an Awareness Day that’s coming up in April that you could possibly hang a news worthy story off. Now if you’ve been watching my videos or maybe you’ve even seen me present, you may remember that awareness days is something that I talk about as one…
In today’s video I’m going to share with you a free resource that you can use to start getting publicity for yourself without any fuss whatsoever. It’s called Source Bottle. No, it’s not a wine company and it’s not a tomato sauce business, it’s a resource that matches up journalists who are looking for expertise…
Is media dead? My answer is well and truly ‘NO’. Where we get our news from is constantly changing but our addiction to the media remains constant. In today’s video, I’m going to talk about the trend I’m seeing in magazines and the emergence of niche magazines. The great news is these publications target a particular…
In today’s video I’m going to talk about how making a sale and pitching the story to the media have one very important thing in common, it’s all about them. You need to show them how they will benefit rather than going on and on about how amazing your business is. And in terms of…
Today I’m going to talk about the importance of writing a really strong headline in your press release before pitching it to the media. A good way to think about coming up with a strong headline is to think about what would the title of the article be or the words in the TV promo…
Today I’m going to talk about International Women’s Day. This day falls on the 8th of March and it’s a day celebrating women around the world. So indeed, if you are a woman either in business or working in an organisation or doing some other thing that’s making a positive change in the world, this…
