The three pillars of marketing today revolve around #trust, #content and #personalbranding. Without these three elements, your marketing efforts will be falling flat. In today’s #magnifymondaymoment video, I’m going to talk about how an effective PR strategy can help you develop these three essential elements. I’d love to hear your thoughts. Enjoy! #pr #content #publicrelations #monicarosenfeld…
Are you crystal clear on who your target customer/client is? Can you communicate this clearly and memorably when asked by either a journalist or a potential client? In today’s #magnifymondaymoment video I give an example of how you can develop instant rapport with potential customers/clients by being clear in your messaging and injecting a bit…
Have you ever used an influencer to promote your product or service? How did it go? There’s been a lot in the news lately about influencers and whether they are all they are cracked up to be. In today’s #magnifymondaymoment video I’m going to discuss my thoughts on the topic. I also mention a nifty…
Have you ever tried getting a story about your #award win in the media? Did you succeed? There is one key mistake that most people make when pitching their award win to the media which results in no coverage. In today’s #magnifymondaymoment video, I highlight what that mistake is and a small tweak you can…
Have you seen a story in the media recently that you wanted to contribute to? Is the reason you didn’t act on your idea because you didn’t know how to go about it? If you responded yes, this #magnifymondaymoment video is for you. I tell you exactly how to go about reacting to a news…
If you want to be the go-to media spokesperson for your industry it’s important to develop a media mindset. A media mindset is about being switched on to what’s being reported in the news and how you can leap into the conversation with your expert opinion in order to achieve media exposure. Consistent media exposure…
In last week’s video I talked about 3 things to have ready when pitching to TV. One of those things was video footage of yourself to send to producers who are considering interviewing you their TV program. I had a few questions about what sort of video is best to send, so I decided to…
In today’s video I’m going to talk about how you can take advantage of articles that have been written about either your competitor or a business that plays in the same industry that you play in, to get some mass media exposure for your own business. Now I’m sure some of you heard in the…
Are the media too busy reporting on election stories to talk about anything else? Has this put you off pitching your story/expertise to them? In today’s #magnifymondaymoment video I show you how to flip this on it’s head and actually make the Australian election on 18th May the hook for your story. I also show…
In today’s video I’m going to talk about how you can go about becoming that go to spokesperson for your industry on TV. Now you might be asking is this possible? And I am here to tell you it is. We get this happening for so many of our clients through our tried and tested…
