Monica Rosenfeld started her public relations agency WordStorm PR in 2000. Prior to this she worked as a producer for Channel Nine’s top rating ‘A Current Affair’ program where she learnt how NOT to do PR.

Monica saw an opportunity to create a PR agency that really understands the media, what journalists’ days are like and how you need to communicate with them in order to get cut through.

Monica has worked with the biggest in the business, including media personalities such as Tara Brown, Ben Fordham and Mike Munro.

WordStorm PR has worked with hundreds of businesses over the past seventeen years, increasing their credibility, trust and bottom line by illuminating their brand in the media spotlight.

Monica and her team have worked with brands such as Dilmah Tea, Sumo Salad, Just Cuts, Muffin Break, JUCY, ECCO, Lindt, Cashrewards, ModiBodi, Relationships Australia and FOUR PAWS Australia to name a few. She has taken brands from being unknown to household names, through her media contacts and ability to find a newsworthy hook.

Monica is also an expert in training people on how to confidently manage media interviews. She regularly facilitates Media Training workshops for a wide range of organisations, to build confidence, clarify key messages and maximise media opportunities.

Monica is passionate about educating businesses about how to use journalist’s thirst for content to their advantage. Monica has presented to a wide range of audiences including retail and business conferences, expos, tech accelerators and incubators, co-working hubs, business enterprise centres and networking groups.