Monthly Archives: January 2020

Developing your media mindset in 2020

Do you have a media mindset? If not, 2020 is a great year to cultivate one in order to gain credibility and trust in your brand. Having a media mindset means that instead of passively consuming the media, look at it from the point of view of how can you contribute to the trending topics.…

The Key Angle to Pitch in 2020

Is 2020 your year to magnify your message in the media? If you’re nodding yes then you have the right idea because mass media exposure elevates the perception of your brand, attracting customers, increasing sales and outselling your competitors. There’s one key angle that many journalists are wanting to produce content about in January and…