Do you have a media mindset? If not, 2020 is a great year to cultivate one in order to gain credibility and trust in your brand.
Having a media mindset means that instead of passively consuming the media, look at it from the point of view of how can you contribute to the trending topics.
Current hot topics in the media are:
1. Coronavirus
2. Bushfires – climate change
3. Megxit
4. Retail landscape
If your expertise or personal experience can add to any of these topics now is your time to get some mass media exposure.
