Why getting pre-event publicity is more important than journalists attending

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When you hold an event, would you like journalists to attend? This is a fairly common goal however in today’s #magnifymondaymoment video I’m going to explain why focusing on getting publicity about the event is usually more important than having journalists physically show up to the event.

I give the example of an interesting event we recently publicised which was for the first solo art exhibition of an artist named Ginger who is six years old. You can check out the article SMH wrote about her here: https://lnkd.in/fcq48dP

#pr #publicrelations #eventprofs #events #marketing #monicarosenfeld #speaker

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