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Halloween

It’s Halloween on Thursday – trick or treat anyone? I was intrigued by the story in the news last week involving Kmart and their decision to r
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Magnify You Podcast Launch

Would you love to sit down with journalists from mass media outlets and chat about what they look for in a story?
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Christmas Media Coverage

Do you sell a product that could make a great Christmas gift? If so, why not get some powerful media coverage about it to boost your sales? In today&#
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Transforming Coverage Into Dollars

Can you turn media coverage directly into sales and an increased bottom line? If you use your creativity, connections and can-do attitude, sometimes t
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Pitching To Mass Media

How would you feel if a Facebook post about your product/service went ‘viral’? Even better, if orders started pouring in from that same Facebook p
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Three Ways To Gain Media Exposure

Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles th
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How to gain mass media exposure

What is going on in YOUR #industry. How is it relevant to your business? If you can answer these two questions, you have a strong media pitch. In toda
Women’s Health Week

Women’s Health Week

Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain in
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How to write a successful award submission

Would you like to know the 2 key ingredients that will help you win a business award? If you’re going to make the effort to write an award submi