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Women’s Health Week

Women’s Health Week

Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain in
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How to write a successful award submission

Would you like to know the 2 key ingredients that will help you win a business award? If you’re going to make the effort to write an award submi
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Gaining Media Exposure

In today’s #magnifymondaymoment video I talk about one thing you don’t want to get media exposure for. That is your mismanagement of your
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Enhancing Your Marketing Strategy

The three pillars of marketing today revolve around #trust, #content and #personalbranding. Without these three elements, your marketing efforts will
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Communicating with humour

Are you crystal clear on who your target customer/client is? Can you communicate this clearly and memorably when asked by either a journalist or a pot
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The authenticity of an influencer

Have you ever used an influencer to promote your product or service? How did it go? There’s been a lot in the news lately about influencers and whet
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Tweaking your press release

Have you ever tried getting a story about your #award win in the media? Did you succeed? There is one key mistake that most people make when pitching
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How adding expertise can help you gain media exposure

Have you seen a story in the media recently that you wanted to contribute to? Is the reason you didn’t act on your idea because you didn’t
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How To Develop a Media Mindset

If you want to be the go-to media spokesperson for your industry it’s important to develop a media mindset. A media mindset is about being switc