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The authenticity of an influencer

Have you ever used an influencer to promote your product or service? How did it go? There’s been a lot in the news lately about influencers and whet
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Tweaking your press release

Have you ever tried getting a story about your #award win in the media? Did you succeed? There is one key mistake that most people make when pitching
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How adding expertise can help you gain media exposure

Have you seen a story in the media recently that you wanted to contribute to? Is the reason you didn’t act on your idea because you didn’t
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How To Develop a Media Mindset

If you want to be the go-to media spokesperson for your industry it’s important to develop a media mindset. A media mindset is about being switc
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Materials needed to be considered for TV

In last week’s video I talked about 3 things to have ready when pitching to TV. One of those things was video footage of yourself to send to pro
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How to take advantage of existing media coverage

In today’s video I’m going to talk about how you can take advantage of articles that have been written about either your competitor or a b
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How to utilise the upcoming elections to gain media attention

Are the media too busy reporting on election stories to talk about anything else? Has this put you off pitching your story/expertise to them? In today
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How to become a regular TV spokesperson for your industry

In today’s video I’m going to talk about how you can go about becoming that go to spokesperson for your industry on TV. Now you might be asking is
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Why getting pre-event publicity is more important than journalists attending

When you hold an event, would you like journalists to attend? This is a fairly common goal however in today’s #magnifymondaymoment video I’m going