In today’s video I’m going to talk about podcasts and why there’s such a great way to build your profile and a good start to getting some mass media exposure. As I’m sure you’ve noticed, podcasts are on the rise and they’re being produced by business owners and consultants as a marketing exercise. You see…
Today I’m going to be talking about why mass media exposure should be part of your marketing mix this year. Now I’d like you to think about some of your main competitors. And think about whether or not they put time, effort and money into marketing through their social channels. And think about whether you…
Happy New Year. Welcome to 2019. I have a feeling it’s going to be an awesome year and I thought it would be timely for my first video in January to be talking about two media angles that work really well for this time of the year. The first one is the back to school…
Today I’m gonna talk about timing and when is the best time to get your story in the media. My answer to that is well when do you want to start achieving amazing credibility that’s given to you by the power of being in the media? When do you want to stand head and shoulders…
In today’s video I’m going to be talking all about the importance of developing key messages particularly when it comes to giving media interviews. Now if I was to give you an opportunity to stand on a stage and magnify your message to a large audience with potentially millions of people in there, would you…
In today’s video I’m going to be talking about how you can use giveaways to get great mass media exposure for your product. Journos are always looking for ways to keep their audience engaged and there’s no better way to keep them interested by giving them the opportunity to win awesome products. Lots of media…
In today’s video, I’m going to be talking about five effective ways to nurture those all-important media relationships and they’re actually quite simple. The first one is straightforward. If a journalist has written about your story or included you in a story that they’re working on, send them a thank you email. You can even…
In today’s video, I’m going to be talking about how to get mass media coverage for your clinic, your gym, your beauty salon, or any other business where people come to improve themselves in some way. What we have found works very, very effectively is targeting individual journalists and offering them whatever your service provides.…
My name is Monica Rosenfeld. I’m a professional speaker and the founder of WordStorm PR. In today’s video, I’m going to be talking about whether it’s appropriate to ask a journalist who’s interviewed you for a story whether you can see that article before it goes to print. The short answer is no, it’s not…
My name is Monica Rosenfeld. I’m a professional speaker, and the founder of WordStorm PR. In this video, I’m going to be talking about when is the perfect time to ask that journalist that you’ve wanted to be asking out for coffee in order to build a mutually beneficial relationship. Now unfortunately, the days of…
