It’s Halloween on Thursday – trick or treat anyone? I was intrigued by the story in the news last week involving Kmart and their decision to recall their child bride costume based on one individual creating a petition. Today’s #magnifymondaymoment video highlights just what went down. You can also read about the story here: https://lnkd.in/gc-kWb8…
Would you love to sit down with journalists from mass media outlets and chat about what they look for in a story?
Do you sell a product that could make a great Christmas gift? If so, why not get some powerful media coverage about it to boost your sales? In today’s #magnifymondaymoment video, I’ll describe my 3 step process to get that powerful media coverage for your Christmas product. #christmasgift #publicrelations #sales
Can you turn media coverage directly into sales and an increased bottom line? If you use your creativity, connections and can-do attitude, sometimes this is very possible. In today’s #magnifymondaymoment video I’ll demonstrate how one WA based retailer added $40K to their bottom line 8 weeks by making the most of their coverage in The West Australian…
How would you feel if a Facebook post about your product/service went ‘viral’? Even better, if orders started pouring in from that same Facebook post. This is what happened with our client Gingle Bells Gin last week. Home Beautiful posted it on their Facebook page and comments tagging people and shares started instantly. After 5…
Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles that work a treat to get exposure for your online business. We love working with online businesses and are thrilled to welcome @costumebox as a client. We helped this awesome business…
What is going on in YOUR #industry. How is it relevant to your business? If you can answer these two questions, you have a strong media pitch. In today’s #magnifymondaymoment video I show you how Kogan did just that and achieved a fabulous article in the SMH’s digital platform and all associated titles. You can…
Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain instant trust and credibility for your brand. There’s an awareness week coming up that many businesses can use to share their expertise in the media. It’s Women’s Health Week, running from…
Would you like to know the 2 key ingredients that will help you win a business award? If you’re going to make the effort to write an award submission you want to win if not at least be named as a finalist. In today’s #magnifymondaymoment video I’m going to talk about 2 elements to include in…
In today’s #magnifymondaymoment video I talk about one thing you don’t want to get media exposure for. That is your mismanagement of your social media platforms and more to the point, less than desirable treatment of customers who complain about your product or service on your social platforms. This sort of interaction often gets picked…
