Have you significantly helped a client through the services you offer in your business? Or has there been some sort of legislation change in your industry that you can talk about as an expert? If you answered yes to one or both of these questions, you have the potential to secure some fantastic mass media…
Do you like the song ‘Dance Monkey’ by Tones and I? Love it or hate it, Tones and I is an Australian music sensation. In today’s #magnifymondaymoment video I talk about how I discovered Tones and I before the rest of the world and the part an Australian radio station played in her stratospheric rise to fame.…
What inspired you to start the business you’re successfully running today? In today’s #magnifymondaymoment video, I explain how to successfully pitch your entrepreneurial business story to mainstream media outlets. I illustrate my point with an example of our client CostumeBox who had a feature story published in Australia’s most-read online news site last week. You…
Do you have a media mindset? If not, 2020 is a great year to cultivate one in order to gain credibility and trust in your brand. Having a media mindset means that instead of passively consuming the media, look at it from the point of view of how can you contribute to the trending topics.…
Is 2020 your year to magnify your message in the media? If you’re nodding yes then you have the right idea because mass media exposure elevates the perception of your brand, attracting customers, increasing sales and outselling your competitors. There’s one key angle that many journalists are wanting to produce content about in January and…
Is 2020 your year to shine in the media so that you can stop desperately seeking clients and have them chasing you? In today’s #magnifymondaymoment video I explain 3 key areas to focus on in order to establish yourself as the go-to media expert for your industry in 2020. They are: 1. Cultivate a media mindset 2.…
Are you under the impression that the Christmas/NY period is not a great time to pitch to media? In today’s #magnifymondaymoment video I explain why quite the opposite is true. In fact, this period could be one of the best opportunities to get your story on TV and other mainstream media outlets. If you’ve had…
Have you made this mistake when pitching to media and not achieved exposure? In today’s #magnifymondaymoment video I explain the second biggest mistake people make when pitching to the media. I discussed the first mistake last week which was not being familiar with the media your pitching to. Today’s topic is just as easy to…
Do you want to know the biggest mistake people make when pitching to journalists? It’s such a simple error, it’ll probably shock you. The good news is, its incredibly simple to tweak and fix. All the journalists I have interviewed for my ‘Magnify YOU’ podcast unanimously agree that this is the most frustrating thing that…
It’s Melbourne Cup this week and today’s #magnifymondaymoment video has a horse theme but it’s got a twist. It’s about the kindness of humanity and the power of the media combining to make a huge difference to a family based in Qld, whose 11 year old equestrian champion fell off a horse and ended up…
