Daily Archives: April 15, 2019

Why getting pre-event publicity is more important than journalists attending

When you hold an event, would you like journalists to attend? This is a fairly common goal however in today’s #magnifymondaymoment video I’m going to explain why focusing on getting publicity about the event is usually more important than having journalists physically show up to the event. I give the example of an interesting event…

How to write for a publication

In today’s video I’m going to answer a question that I get asked all the time, that is “can I simply write an article and hand it over to the media outlet I want to be in and see it being published”. Now the answer to that is yes you can, but some publications do…

How Easter Could Provide An Opportunity To Achieve Mass Media Exposure

In this video I’m going to try and inspire you to come up with an angle around a world event that’s coming up in order to get some mass media attention for your brand. The world event I’m talking about is none other than Easter, which this year falls on the 21st of April. Try…