Monthly Archives: March 2019

How freelance journalists can fit into your PR strategy

In today’s video I’m going to be talking about freelance journalists and how they can fit into your PR strategy. Many media outlets today are grappling with how to stay current in the digital world. And as a result many full time journalists are going freelance, either by force or by choice. Now the difference…

How you can use an upcoming awareness day to hang a newsworthy story off

In today’s video I’m going to be talking about an Awareness Day that’s coming up in April that you could possibly hang a news worthy story off. Now if you’ve been watching my videos or maybe you’ve even seen me present, you may remember that awareness days is something that I talk about as one…

A PR hack that won’t cost you a cent

In today’s video I’m going to share with you a free resource that you can use to start getting publicity for yourself without any fuss whatsoever. It’s called Source Bottle. No, it’s not a wine company and it’s not a tomato sauce business, it’s a resource that matches up journalists who are looking for expertise…

How To Magnify Your Message Through Niche Magazines

Is media dead? My answer is well and truly ‘NO’. Where we get our news from is constantly changing but our addiction to the media remains constant. In today’s video, I’m going to talk about the trend I’m seeing in magazines and the emergence of niche magazines. The great news is these publications target a particular…