Monthly Archives: February 2019

Why It’s All About the Journalists Audience When Pitching

In today’s video I’m going to talk about how making a sale and pitching the story to the media have one very important thing in common, it’s all about them. You need to show them how they will benefit rather than going on and on about how amazing your business is. And in terms of…

The Importance of a Strong Headline

Today I’m going to talk about the importance of writing a really strong headline in your press release before pitching it to the media. A good way to think about coming up with a strong headline is to think about what would the title of the article be or the words in the TV promo…

International Women’s Day

Today I’m going to talk about International Women’s Day. This day falls on the 8th of March and it’s a day celebrating women around the world. So indeed, if you are a woman either in business or working in an organisation or doing some other thing that’s making a positive change in the world, this…

How Podcasts Can Build Your Profile

In today’s video I’m going to talk about podcasts and why there’s such a great way to build your profile and a good start to getting some mass media exposure. As I’m sure you’ve noticed, podcasts are on the rise and they’re being produced by business owners and consultants as a marketing exercise. You see…